American Spirits Charged with Deceptive Advertising

American Spirits manufacturer, the Santa Fe Natural Tobacco Company, is at the center of a class action lawsuit alleging deceptive marketing practices. According to plaintiffs, the use of terms “all-natural” and “additive-free” are patently untrue. In fact a recent study found that American Spirit cigarettes contain ammonia and up to an alarming 20x more nicotine than other commercial cigarette brands. A similar lawsuit was filed last month in Florida.

Deceptive marketing can lead consumers to believe that a dangerous product is safe or, at the very least, less dangerous than competing products. While many may argue that all cigarettes should be seen as unsafe – a statement found in fine print on packages of American Spirits – even the FDA has warned the Santa Fe Natural Tobacco Company that its advertising practices are deceptive and must be modified.

There are a number of ways manufacturers lie to the public to increase profits. The product liability attorneys at Van Dorn & Curtiss have decades of combined experience holding these companies accountable for their actions and helping victims of serious injury get the true compensation they deserve.

To schedule a free consultation at our Orford, New Hampshire location, please contact the Law Offices of Van Dorn & Curtiss today.


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